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The Resource Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman

Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman

Label
Engagement marketing : how small business wins in a socially connected world
Title
Engagement marketing
Title remainder
how small business wins in a socially connected world
Statement of responsibility
Gail F. Goodman
Creator
Subject
Language
eng
Summary
"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--Provided by publisher
Cataloging source
DLC
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.G659 2012
Literary form
non fiction
Label
Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman
Instantiates
Publication
Note
Includes index
Control code
sky245950614
Dimensions
24 cm.
Extent
xxii, 198 p.
Isbn
9781118101025
Isbn Type
(hardback)
Lccn
2012003556
Other physical details
ill.
System control number
(OCoLC)719429297
Label
Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman
Publication
Note
Includes index
Control code
sky245950614
Dimensions
24 cm.
Extent
xxii, 198 p.
Isbn
9781118101025
Isbn Type
(hardback)
Lccn
2012003556
Other physical details
ill.
System control number
(OCoLC)719429297

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