Coverart for item
The Resource The Kelloggs : the battling brothers of Battle Creek, Howard Markel

The Kelloggs : the battling brothers of Battle Creek, Howard Markel

Label
The Kelloggs : the battling brothers of Battle Creek
Title
The Kelloggs
Title remainder
the battling brothers of Battle Creek
Statement of responsibility
Howard Markel
Creator
Author
Subject
Genre
Language
eng
Summary
Traces the story of brothers Harvey and Will Kellogg, one of whom became a revered doctor and founder of the famous Battle Creek Sanitarium, the other of whom founded the Battle Creek Toasted Corn Flake Company, which eventually became General Mills
Biography type
collective biography
Cataloging source
NcU/DLC
Dewey number
977.4/22
Illustrations
illustrations
Index
index present
LC call number
F574.B2
LC item number
M36 2017
Literary form
non fiction
Nature of contents
bibliography
Label
The Kelloggs : the battling brothers of Battle Creek, Howard Markel
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 393-480) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: The Cain and Abel of America's heartland -- Part I: "Michigan fever". "Go west, young man" ; The chosen one ; New brooms sweep clean ; Long-distance learning -- Part II: An empire of wellness. Building the San ; "What's more American than corn flakes?" ; "Fire!" ... and cease-fire ; The new San -- Part III: Manufacturing health. The San's operations ; A "university of health" ; Will's place -- Part IV: Battles of old age. The prison of resentment ; The doctor's crusade against race degeneracy ; A full plate ; "Uneasy lies the head that wears a crown" ; The final score
Control code
ocn964294340
Dimensions
25 cm
Edition
First edition.
Extent
xxix, 506 pages
Isbn
9780307907271
Lccn
2016053946
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)964294340
Label
The Kelloggs : the battling brothers of Battle Creek, Howard Markel
Publication
Bibliography note
Includes bibliographical references (pages 393-480) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: The Cain and Abel of America's heartland -- Part I: "Michigan fever". "Go west, young man" ; The chosen one ; New brooms sweep clean ; Long-distance learning -- Part II: An empire of wellness. Building the San ; "What's more American than corn flakes?" ; "Fire!" ... and cease-fire ; The new San -- Part III: Manufacturing health. The San's operations ; A "university of health" ; Will's place -- Part IV: Battles of old age. The prison of resentment ; The doctor's crusade against race degeneracy ; A full plate ; "Uneasy lies the head that wears a crown" ; The final score
Control code
ocn964294340
Dimensions
25 cm
Edition
First edition.
Extent
xxix, 506 pages
Isbn
9780307907271
Lccn
2016053946
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)964294340

Library Locations

    • BelmontBorrow it
      1110 Alameda de las Pulgas, Belmont, CA, 94022, US
      37.5088243 -122.2953672
    • Foster CityBorrow it
      1000 East Hillsdale Boulevard, Foster City, CA, 94404, US
      37.5587842 -122.2724567
    • MillbraeBorrow it
      1 Library Avenue, Millbrae, CA, 94030, US
      37.6023106 -122.3991403
    • San CarlosBorrow it
      610 Elm Street, San Carlos, CA, 94070, US
      37.5037065 -122.264626
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